The General Product Safety Regulation (EU Regulation 2023/988) has been mandatory since December 2024 for all products on Amazon EU. We analyse what applies to each product and what documentation you need to sell in every marketplace without risk of withdrawal.
GPSR isn't a recommendation: it's the product safety framework that governs sales in the EU, and Amazon actively enforces it across its marketplaces.
We turn an extensive regulation into a list of concrete actions by product and by market.
We determine which regulation applies to each item in your catalogue: GPSR, CE marking, sector-specific directives. Not every product in the catalogue is treated the same.
We identify what's missing by market: technical sheet, warnings, instructions, manufacturer and importer details in the language of each country.
We resolve the EU Responsible Person role and the required traceability — batch, contact and economic operator details that Amazon demands.
We upload the documentation to Seller Central and keep it up to date as requirements change or new products are added.
An AI agent specialised in GPSR flags the affected products. The legal interpretation and the documentation are reviewed by a person.
The agent trained on GPSR detects and flags which items in your catalogue fall within the scope of the regulation. But the interpretation of what applies and the preparation of the documentation always pass through human review before touching your account.
Amazon's new Business Solutions Agreement of March 2026 introduces additional obligations for sellers. We track it closely as another compliance front, so your account isn't caught out by contractual changes that many sellers overlook.
The scope depends on the size of the catalogue, the affected products and the markets you sell in. We give you a fixed scope and price before we start — no surprises.
For: brands with non-food physical products selling on Amazon EU.We analyse which regulations apply to each product and what documentation you're missing by market to sell without risk of withdrawal. No commitment.