Catalogues & listings — Systematic optimisation

The state of your Amazon catalogue exactly as Amazon sees it, errors included. An optimisation proposal generated with AI specialised in Rufus and A10, human review before publishing, and post-change verification.

It's not about rewriting bullets. It's the full cycle from diagnosis to confirmation that the change is live. Localised by market — not machine-translated.

The full cycle

From diagnosis to verification

Five phases on Amazon's SP-API. The AI assists in the flow; the team decides what goes into your catalogue.

01

Diagnosis from SP-API

The system downloads the real state of your catalogue: errors, missing attributes and differences between markets, exactly as Amazon sees it.

02

Proposal with AI

AI specialised in Amazon's 2026 standards — Rufus and A10 — generates the optimisation proposal by listing and by market.

03

Human review

The team reviews every proposal and decides what goes in. No AI suggestion is published without passing through expert judgement.

04

Publishing

Approved changes are published in Seller Central by market, with the native localisation each marketplace requires.

05

Post-change verification

The system reads the SP-API again and confirms the change is live exactly as approved. We don't take for granted what Amazon doesn't show.

Documented experience

Sectors with documented experience

Complex catalogues, demanding attributes and compliance by market. We don't start from scratch in your sector.

Apparel & footwear

Size × colour matrices, sizing charts by country and the composition attributes required by European labelling (EU 1007/2011). Well-built variations so Amazon understands them in every market.

Food & gourmet

EU labelling compliance, nutritional attributes, ingredients and allergens. Listings that meet what Amazon requires for food products in every marketplace.

Industrial

Complex technical attributes and multi-language specifications. Extensive catalogues where data consistency across markets is what separates a listing that converts from one that Amazon penalises.

Electronics & home

GPSR compliance (EU 2023/988), technical safety sheets and product documentation. Where a missing attribute can mean the listing is withdrawn, we leave nothing to chance.

Human in the Loop

The AI proposes. We decide what goes into your catalogue.

Frequently asked questions

What we're usually asked

We localise natively by market — we don't machine-translate. A listing for Germany isn't the Spanish version run through a translator: it's text built around how the German customer searches and buys, with the keywords, units and cultural nuances of that marketplace. Bulk machine translation is precisely one of the errors that most penalises ranking.
With post-publishing verification from the SP-API. Once the approved changes are published, the system reads the real state of the listing again, exactly as Amazon sees it, and confirms the modification is live. We don't rely on it having "been submitted": we check that it's actually live in every market.

Request a diagnosis of your Amazon catalogue

We'll show you how Amazon sees your listings today — errors, missing attributes and differences between markets — and what we'd optimise, with judgement and by market. No commitment.